The person behind Growise
Hi, I'm Sammy.
Product manager. Devout gardener. Tech nerd.
It all started with a peace lily
Watching a peace lily droop when it was thirsty, then rise again after a drink... and creating more plants through propogation? I was hooked.
During the pandemic I started growing veg in a rental garden. No experience, no guidance, just a high tolerance for failure and a saintly landlord!
In a moment that felt like the beginning of the end, getting back to nature and growing food felt like the most sane response imaginable. It still does.
My 20s - Obsessed with a peace lily
Pandemic - Started growing veg in a rental. Failed constantly but had a ball doing so
Now - Building the gardening companion I always wished existed
Learning industry.
Over 6 years working in digital learning and content, understanding how people learn and build lasting skills
Human behaviour.
Fascinated by psychology and particularly around human behaviour. Growise is designed around how people actually learn, not how we think they should
Built by someone who knows.
What I bring to this
Building technology people love.
I have spent my career turning complex problems into products people actually want to use. Growise is that instinct applied to this hobby I live and breathe
A real grower.
I have made every beginner mistake going, which means I know exactly what Growise needs to solve
Growing up in a world that needs roots.
Why younger generations
We live in an unstable world and growing your own food is one of the quietest, most radical responses to that. I want Growise to make that accessible to all, particularly younger generations who have fewer resources.